Blink Finance

Contributed to the creation of design systems, style guides, and user flows to streamline design processes and improve team efficiency. Played a key role in the conceptualization and design of a DeFi (Decentralized Finance) leverage trading platform MVP, enhancing the company's innovative product offerings. Provided guidance on design best practices, user experience principles, and brand aesthetics to elevate the platform's overall visual and functional appeal. Collaborated with cross-functional teams to translate business objectives into compelling design solutions, effectively balancing user needs and business goals. Continuously monitored and analyzed user feedback and behavior to inform design improvements and enhancements.