Asymmetry Finance

Inherited and refreshed the existing design system at Asymmetry Finance, elevating the brand’s visual identity and user experience. Introduced and implemented strong UI/UX principles, ensuring intuitive and engaging product interfaces. Conducted design thinking sessions and facilitated design thinking activities, fostering a collaborative and innovative environment. Successfully revitalized the brand and its products, delivering high-quality designs at record speeds. Introduced motion design and videography, enhancing the visual storytelling and engagement of the brand. Collaboratively worked with the team in a hyper-focused 6-week sprint to conceptualize, design, and develop a product from start to finish, demonstrating exceptional teamwork and project execution. Ensured consistent and impactful brand representation across all products and marketing materials.

2023-Present

Head of Design, UI/UX Design, Motion Design, React JS.